In today's rapidly evolving media landscape, accurate measurement is paramount. UKOM, the premier industry body for electronic media analysis, plays a vital role in providing robust data and understanding to advertisers. By fostering collaboration and innovation, UKOM enables stakeholders across the media ecosystem to make strategic decisions. With

UKOM has emerged as a significant force in shaping the landscape of media measurement within the UK. Its comprehensive data collection and analysis deliver invaluable insights into audience patterns, enabling media companies to make more informed strategies. The industry has embraced UKOM's rigorous methodologies, leading to a greater understanding